Fieldwork: Conduct research, interact with users, gather information, and process data.
Design work: Developed the visual identity and brand language to apply on printed materials such as packaging
as well as social media and website.
A break from the everyday stress
Stress is a big part of our everyday. Work, school, debt, the list is endless. Millennials and Gen Z are the most stressed generations ever. Coming into this project, we quickly realized that we didn’t just want the idea; we wanted to see something through from start to finish. We wanted to create something that created a change that we could see as soon as we released it into the world.
We found an opportunity in the everyday interactions that stress people out: waiting. Waiting in line, in public transport, at elevators, for client’s feedback (wink wink agency life)… We installed art installations around San Francisco as a way to invite users to have a break from stress. As the project started to grow, we realized that supporting it with social media and a website was a great way to spread the word and grow the amount of people that could be reached.
Putting together the project, we realized that those who most relate to the idea and find themselves coming back to needing a 5 Second Reset will naturally be those who are driven to investigate further and visit our site. But we didn’t just want to give them stats or further reading or resources. Since they’re stressed enough, we wanted the burden to be all on us, so we decided to do the heavy lifting for them and created a readymade deck so that people can petition their workplace or school to institute a policy requiring regular breaks-- essentially, a 5 Second Reset, extended edition.
This way, we give people the opportunity to take 5 Second Reset as inspiration to shift their thinking and make stress relief more of an integrated part of their
How did it go?
Within 5 days of going live we were able to gain 631 visitors and 130 followers on Instagram.
We obtained 612 post impressions and 960 story impressions.
Our audience was mostly between the 18 and 24 years.
While interacting on the streets we got positive feedback from users and big smiles.