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Hello! I’m Juanita,
a multidisciplinary designer focused on Design Research & Human Centered Design.

I’m passionate about studying people and learning from them to construct better design outcomes. I believe we hold in our hands the power and capability to, as Herbert Simon stated, transform existing situations into preferred ones.

I decided to be a designer because being a designer is an experience that allows me to interact in a different way with my surroundings while I transform how others interacts with theirs.

Design and Ethics are my biggest passions and I believe that in order to be a good designer, we must design for humanity and aiming for a positive social impact.

My skills and interests are in the production of concepts, ethos, and universes derived from investigation. I am passionate about research and how it, in combination with my editorial design, art direction, and graphic design skills, translates into meaningful work.

The projects that I have been involved with have allowed me to connect with people, have a deeper understanding about human needs, and communicate across multiple disciplines and groups. These experiences have developed my leadership and creativity, and established a passion toward projects that benefit children and communities.