Art direction & research project
campaign to Position Method cleaning products as the expert in NAtural cleaning products
Being a Mom today goes beyond having kids
Through research, we identified pet moms (moms that treat their pets with equal importance to their children) as the new trending moms. These moms go online looking for products, feedback, and tips for their loved ones, pets and kids. Moms are concerned about using cleaning products with chemicals since it can risk their pet life. Method's cleaning products are non-toxical, chemical free and sustainable. The campaign focus on the importance of why every pet mom should use them in order to take care of the family.
Campaign co-created with Veronica Ibrahim.
INTERACTIVE APP DESIGN