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PetMom

Being a Mom today goes beyond having kids. Through research, we identified pet moms (moms that treat their pets with equal importance to their children) as the new trending moms: they go online looking for products, feedback, and tips for their loved ones, pets and kids. The campaign focuses on Method's cleaning products and the importance of why every pet mom should use them in order to take care of her family.

Campaign co-created with Veronica Ibrahim.

For Process Book click here

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