About

Hola, nice to meet you!

I’m Juanita, a designer & researcher obsessed with designing experiences fueled by Human-Centered Design.

I’m a Senior User Experience Designer and design mentor with a Master of Fine Arts (MFA) in Graphic Design Visual Experience from SCAD with over 9 years of experience across agencies and in-house product teams.

My background spans advertising, design studios, and product organizations, where I’ve led and contributed to work across UX research, interaction design, service design, and system-level thinking. While much of my earlier work focused on retail and hospitality experiences, my practice has evolved toward complex, enterprise-scale products.

I currently work at Trimble, designing tools and systems that support real-world workflows and high-impact decision-making. My role involves navigating ambiguity, collaborating cross-functionally, and translating complexity into clear, usable experiences that scale across teams and platforms.

My design philosophy is grounded in impact over form, pairing strong visual craft with thoughtful research and strategic intent to create products that are not only usable, but meaningful and effective.

Resume

Reach out for resume details and PDF version! :)

Reach out or connect with me on LinkedIn