About

Hola, nice to meet you!

I’m Juanita, a designer & researcher obsessed with designing experiences fueled by Human-Centered Design.

Design is my ethos and personality! My mom is a graphic designer and illustrator and my dad used to own a pharmaceutical editorial business so I grew up among paper weights, printing registrations, pantone color palettes, typometers, and tons of design books from mom’s collection. This early exposure not only influenced my career, but drove the passion I have for visual design and design as a discipline.

On the professional side, I’m a dedicated Senior User Experience Designer & design mentor with a Master of Fine Arts in Graphic Design Visual Experience from SCAD. For the last 5 years I’ve been focused on the retail industry, and before pursuing my master, I worked at advertising agencies, design studios, and as in-house designer for other retailers in the food industry for 2 years.

My design philosophy is rooted in passion, precision, and the art of delighting users. I have a knack for crafting visually captivating, pixel-perfect experiences that not only meet user needs but also evoke a warm, welcoming feeling. My expertise spans the entire UX spectrum, from in-depth UX research to strategic service design and design thinking, allowing me to create solutions that transform user experiences and drive business value.

Reach out or connect with me on LinkedIn